HotRod BBQ - A Smokin’ Experience by PixelClay Studio
HotRod BBQ - A Smokin’ Experience by PixelClay Studio
HotRod BBQ - A Smokin’ Experience by PixelClay Studio
HotRod BBQ is a bold and dynamic brand that brings the thrill of classic hot rods and the heat of authentic barbecue together. PixelClay Studio spearheaded the complete creative direction, from branding to production, ensuring a seamless and visually compelling experience across all platforms.
BRANDING
The HotRod BBQ brand captures the essence of speed, fire, and flavor. With a high-energy aesthetic, the brand identity includes: A fiery red, black, and white color palette. Custom vintage-inspired typography A rugged yet modern logo that merges BBQ culture with the sizzle of food Iconography that represents speed, flame, and smoke.
MULTIMEDIA
Our multimedia approach brought HotRod BBQ to life through: High-impact promotional videos featuring slow-motion BBQ shots and roaring engines Social media animations and GIFs to enhance digital engagement Sound design blending the rev of engines with the crackle of the grill
DESIGN GUIDELINES
A cohesive design system was developed to ensure brand consistency across all mediums: Logo usage guidelines for print and digital applications A structured typography hierarchy balancing boldness with legibility Color usage standards for vibrant yet harmonious branding Photography direction focusing on rich textures and dramatic lighting
HotRod BBQ is more than a brand—it’s a full-throttle lifestyle. With a bold identity, immersive media, and seamless digital presence, PixelClay Studio has crafted an unforgettable brand experience that embodies the thrill of the open road and the irresistible aroma of BBQ.
