BizAnalyst Performance Marketing
New User Acquisition Video
BizAnalyst is a scalable and flexible accounting software that simplifies financial management operations and facilitates managing complex accounting on the go. BizAnalyst needed a kickstart in performance marketing to capture new markets, educate users and establish their brand presence in newer markets with a diverse user base.
Client
BizAnalyst
Services
Motion Graphics, Illustrations and Character Animation
Industries
Fintech
Date
Aug 2023
"PixelClay helped create a unique visual story for us to penetrate new markets; their approach to video content with motion graphics was fresh and original." - Rajesh Gupta, Head of Marketing at BizAnalyst
BizAnalyst approached PixelClay Design seeking to define their visual storytelling. They wanted to create engaging and informative motion graphics that would primarily educate new users in new markets spanning across industries.
Our major focus was creating simple, yet catchy infomercials that can be published on multiple audiovisual platforms. We created a series of visually appealing motion graphics videos with signature brand elements that were fresh and unique in featuring the app's features. These videos established a consistent visual brand identity in new markets, attracting 40,000+ users fostering a deeper connection with the brand, ultimately penetrating the new market successfully and standing out as a pioneer in the industry.