Khatabook Revamp
Brand Presence with Engaging Motion Graphics
Khatabook is a leading digital ledger application used by small businesses across India. With millions of active users, Khatabook needed a fresh visual strategy to enhance their brand presence and communicate effectively with their diverse user base.
Client
Khatabook
Services
Motion Graphics, Illustrations and Video Editing
Industries
Fintech
Date
Sept 2022
PixelClay Design developed a tailored motion graphics strategy for Khatabook, creating engaging videos that clearly explain key app features. Our thorough research and collaboration ensured alignment with Khatabook's branding, resulting in a 40% increase in video views and a 30% boost in user understanding. Rajesh Gupta, Head of Marketing at Khatabook, noted, "PixelClay Design transformed our video content with exceptional motion graphics, significantly enhancing user engagement and retention.
Khatabook approached PixelClay Design seeking to revitalize their video content. They wanted to create engaging and informative motion graphics that would not only attract new users but also retain existing ones by simplifying complex financial concepts.
To boost user engagement and retention for Khatabook, we will create a series of visually appealing motion graphics videos that simplify the app's features. These videos will establish a consistent visual brand identity, reinforcing brand loyalty and making the content more accessible. This strategic approach aims to inform users while fostering a deeper connection with the brand, ultimately enhancing user satisfaction and retention.